I was comissioned to create the visual identity for a limited-edition card deck developed for the LADYSOFT campaign, launched in honor of Menstruation Day (May 18). Working alongside the creative direction team at GUOMAN agency, I designed and illustrated the box, instruction booklet, the covers for each menstrual cycle phase, and 7 of the 28 cards.
The remaining cards were illustrated by talented women artists from across South America, making this a powerful and heartfelt collaborative project centered on menstrual awareness.
